Yamaha launches the Ténéré Spirit Experience for 2023.

Yamaha Motor Europe’s bLU cRU program was recognised for its contribution to encouraging youngsters into the world of motorcycling during the recent Fédération Internationale de Motocyclisme (FIM) Awards Ceremony in Rimini, Italy, where the program won the prestigious Award for the Future.

Offering up to the minute engine and chassis performance combined with timeless good looks, the XSR700 Legacy captures the true essence of the Yamaha Sport Heritage concept.

New TRACER 9 GT+ Sport Touring model from Yamaha.
Ride at the cutting edge.

With its twin leaning front wheels the NIKEN GT offers supreme riding comfort together with elevated feelings of stability, unmatched cornering confidence and all-weather capabilities. Unlike any other model in its class, this high-tech machine is designed for open minded riders who want to take the next step in their motorcycling journey.

Yamaha’s TRACER 7 and TRACER 7 GT benefit from a comprehensive range of technical changes that are designed to provide an even more versatile and rewarding riding experience.

Incredibly it is exactly 25 years since Yamaha rocked the motorcycle world with the unveiling of the very first R1 in front of a stunned audience of journalists who could barely believe what Yamaha had created.

Instrument upgrades, smartphone connectivity and ABS refinements. Since its launch in 2019, the Ténéré 700 has achieved outstanding success throughout Europe.

With their brutal no-compromise styling, muscular chassis designs and thrilling torque-rich crossplane engine technology, it’s no surprise that Yamaha’s Hyper Naked models have established themselves as the best-selling models in their respective categories.

With the same winning DNA the company had since its foundation and the same knowledge
applied to any of the R-Series machines, Yamaha engineers have brought industry-leading
technology to every performance accessory they’ve designed for over 40 years, and today those
components are known as Genuine Yamaha Technology Racing (GYTR®) parts.

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Yamaha claim top spot in two categories at the MCN Awards.